8 Top Lists of SEO Off-Page Optimization

So, you’re a webmaster huh? Well, as we ‘ve all knew already, each search engine has their own algorithm to determine which web sites meet their requirements and therefore obtain the higher SERP natural listing positions (or ranks) for a given keyword or keyword phrase in a user search query.

Here ‘re 8 Top factors considered by the major search engines in evaluating the SEO off-page optimization of your web site :

1. Relevant web sites linking to your site

It’s critical that the web sites linking to your site are relevant to the content on your site and the linking site is considered an authority in its field by the search engine.

2. Number of web sites linking to your site

The number of relevant sites that link to you is a significant plus for your site.

3. Google page rank (1-10) of each web site that links to your site

This is a major factor because a high page rank relevant site linking to your site is much better than a low page rank site. A site’s voting power increases as the page rank of the site increases.

4. Anchor text of each link to your site

The anchor text indicates the area of relevance the linking site places on your site. This anchor text should include your primary keywords. The text in the linking anchor text should not be the same in every site linking to your site. This is not seen as natural linking by the search engines. You need to get variability in the anchor text.

5. Page title of the web page that link to your site

It is better if the title page of the linking web page is relevant to your site and contains one of your keywords in its title. If it just says “link directory” then that is not good.

6. Reciprocal link or One-way link

A reciprocal link means you have linked back to the web site that linked to you. This can be a negative to your site because you lose some of your site’s page rank to the other site. If you do resort to reciprocal links, make certain the page rank of the other site is the same or higher that the page rank of your linking page. The one- way link to your site is a much better deal because you do not lose any of your site’s page rank.

7. Inbound and outbound links on the web page linking to your site

The page rank of the site linking to you is influenced by the inbound and outbound links. The linking site will pass you more of its rank as it decreases the number of outbound links.

8. Importance of the web site that link to your site in its area of relevance

You will get more bang for your buck if the site linking to you is considered an authority in its area.

Arite, want to achieve high natural page listing on the search engines? Do evaluate and utilize some of the factors in both on-page and off-page optimization. Reach your first page of SERP with Zero dollar!