Heard about the DoFollow movement yet? The one which was a quiet movement and nowadays became a full-blown revolution. Yes, that one. Joined yet? You should.
Just got invited by a friend who’ve joined earlier to this DoFollow Revolution.

NoFollow Situation

It’s all begin as an action answering the nofollow situation. Wordpress, other blogging software and most of blog provider adds the “rel=nofollow” attribute to all links in comments. That’s by default. The intentions are good - to prevent nasty spammers from leaving spammy comments.

However, it doesn’t stop comment spam in any sense really, and besides, with good moderation and effective use of plugins like Askimet, spam can be controlled reasonably well anyway.

Loren Baker have write a great article about 13 Reasons Why NoFollow Tags Suck, which give us a clear point of view about how this nofollow attribute did.

And guess what, even Wordpress founder Matt Mullenweg says NoFollow was a failure;

“In theory this should work perfectly, but in practice although all major blogging tools did this two years ago and comment and trackback spam is still 100 times worse now. In hindsight, I don’t think nofollow had much of an effect, though I’m still glad we tried it.”

Be a DoFollower, Join the Movement
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I ‘m pretty sure, we’ve all red about seo here and there. Guess what, this one is definitely the coolest, as it cames from Matt Cutts himself. From an interview Matt Cutss with Performancing.

Below are the 7 ways to get ranked well in google:

• Google’s webmaster guidelines. Take the time to read Google’s webmaster guidelines
• Don’t bother with year/month/day in blog urls; Just use the first few words from the title of the post in the url
• Don’t try to rank for a huge phrase at first - pick a smaller niche and get to be known as an expert there, and then build your way out and up
• Controversial posts are sure to build links, but too many controversial posts may undermine your credibility.
  I think you attract more links with a conversational style, humor, and doing your own research to produce new insights or tidbits of info
• Commenting on other blogs isn’t that useful. There are a lot of ways to build a reputation, from having a great blog to producing a unique service to speaking at conferences.
• A single creative idea that catches fire in the blogosphere or digg.com is probably more useful than just chasing/buying/trading links.
• Original information or research is great bait to attract links

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Just browse around, and read some articles, and I find my self got reminded of 2 things which are definitely essential in blogging and Search Engine Optimization.
It explained that two of the reasons why blogs fared so well in search engines was because of Interlinking and Timestamps.

1. Interlinking

- Search engines tend to rank more highly pages that are linked to by similar pages. So even though by interlinking your pages you are essentially linking to yourself, some search engines see this as a sign of relevancy as at least you are writing about the same topic.

- Problogger points out that Search Engines index blogs by sending robot crawlers to sites to track what you ‘ve written and to follow the links.

Interlinking your blog will make this easier for search engines as they can crawl your site more quickly and effectively. Most SEO experts recommend that you provide some sort of Site Map that means every page on your blog is just a link or two away from every other one. One way to do this for bloggers is to make sure that your category pages are in your sidebars.
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Breaking up with Google PageRank after years of relationship? Not for long. That’s for sure, if you follow these 9 search engine flirtations. You ‘ll have google back on your tail soon! I repeat, real soon.

1. Go bold

Just as women love bold suitors, so do search engines. Start highlighting keywords on each page with the tag to increase search relevance. Search engines are attracted to words contained in the H1 and B tags. Just don’t go wild- two bold words per page is enough.

2. Go Deeper

Having other sites drill deep into your web at various locations tells google that ‘hey, this guy has varied useful content’. It’s poor SEO strategy to acquire links just to link to the homepage. The search engines may ultimately discount those links
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Your Adsense account got terminated? You might involved in these 7 things below.
Whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated. Nothing like a good action taken to keep wrongdoers from doing the same things over again.

Here we go:

1. Hidden Texts

Filling your advertisement page with texts to small to read, has the same color as the background and using CSS for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.

2. Page Cloaking

There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to.

3. Multiple submissions
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To know why AdSense is essential for your content sites is to know first how this works. The concept is really simple, if you think about it. The publisher or the webmaster inserts a javascript into a certain website. Each time the page is accessed, the javascript will pull advertisements from the AdSense program. The ads that are targeted should therefore be related to the content that is contained on the web page serving the ad. If a visitor clicks on an advertisement, the webmaster serving the ad earns a portion of the money that the advertiser is paying the search engine for the click.

The search engine is the one handling all the tracking and payments, providing an easy way for webmasters to display content-sensitive and targeted ads without having the hassle to solicit advertisers, collect funds, monitor the clicks and statistics which could be a time-consuming task in itself. It seems that there is never a shortage of advertisers in the program from which the search engine pulls the AdSense ads. Also webmasters are less concerned by the lack of information search engines are providing and are more focused in making cash from these search engines.

AdSense is essential for content sites.

The first reason why AdSense is essential for content sites is because it already has come a long way in understanding the needs of publishers and webmasters. Together with its continuous progression is the appearance of more advanced system that allows full ad customization. Webmasters are given the chance to choose from many different types of text ad formats to better complement their website and fit their webpage layout.
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Most of us use to go after high paying keywords. We got lists that tells what the keywords are and have already used various methods of identifying them. And yet, after putting up these supposed-to-be high paying keywords into their pages, the money we expected to come rolling in is not really coming in.

Something is not right!
Having the pages with the proper keywords is one thing.
But driving visitors to those pages is another matter and often the factor that is lacking.

Site Navigation

The thing is, to get visitors to your high paying keyword pages, you need to optimize your site navigation.

Stop for a moment and think about how visitors are using your website. After a visitor has landed on a certain page, they have the tendency to click on another page that sounds interesting. They get there because of the other links that appears on a page that they initially landed on. This is site navigation. It is all about enabling visitors to move about your site. And one way of maximizing your AdSense earnings.
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