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How To Protect Your Search Engine Rankings

January 12, 2009 · Category : Computers & Internet, PageRank, SEO, Sandbox

Search Engine Ranking

You do not know if your website ranking on search engines is very important of all marketing campaigns, and there are ways to increase the popularity of it thru legitimate methods. Oh, you know that already? Cool..!

However, the Internet has been filled by older honest webmasters who want to improve the relationship of equality of the popular search engine.

The good news is that search engine, especially google, always work their best to ensure that there is no “spam” pages and sites for the rankings who’s up there by these artificial methods. You guys certainly could see this happening – when google hunt down these kind of sites. Firstly they might be demoted in rank, or complete the search engine indexing. Just wait until the D day come and it would be taken in the “spam” net and being thrown away from the search index. It might be yours! Seriously.

You can relax a bit, as there are things you can do – and you should certainly not do – to prevent this wrong move.

Quality Backlink

Link popularity is largely based on the quality of your site linked. Google launched it’s criteria for the award ranking website, and almost all search engines in the Internet use now. There are legitimate to continue improve your link popularity, but at the same time, you must be scrupulously careful with the sites you select establish a link. Google marked a “bad neighborhood” on the site that is connected to other sites only for the purpose artificially increase their popularity.

Bad Neighborhood

Penalty happens only when one of connected to the bad environment. So you should check and check all links on the active link Page to ensure you aren’t connected to the bad environment. The first is to make sure that the page you’ll certainly be punished. The most direct way to do this is to download the Google Toolbar http://toolbar.google.com. You’ll see that most of the PageRank page, which is represented by a sliding green scale on the Google Toolbar. No link to a site that shows no green at all scale. This is especially important as the size completely gray.

No Blackhat SEO

There’s no reason to fear for a link to a site shows only a small piece of green scale on the scale. These sites have never been punished, and their relationship may grow in value and popularity. However, to ensure that you keep this link to ensure that at a certain point, that they don’t allow a sentence, after you have connected to them from the links page. Don’t ever se any blackhat seo toartificially increase the link popularity, such as the use of hidden text. Search engines use the words on the Web page as a factor in the formation of the rankings, which means that if the text on your page contains your keywords, you’ve an opportunity to improve the search engine a page with the text isn’t included keyword.

Always refer to search engine TOS. Gain your ranking the safest way. You ‘ll be there soon or later, just make sure you ‘re not being thrown away just for doing such “oh so called fancy techniques of blackhat seo”.

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